Pricing for the Agent Economy

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Pricing for the Agent Economy

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Pricing for the Agent Economy

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Table of Contents

Sample Chapter

Working Draft: Subject to change

The Three Key Ideas

Foreword by Tom Nagle — The Origin and Evolution of Value-Based Pricing

Preface by Tien Tzuo — From the Subscription Economy to the Agent Economy

Introduction — Why We Wrote This Book

The Plan for This Book

How to Use This Book    
 
Practitioner Path
Executive Path
Student of Pricing Path

The Agent Economy Transition Map

The Credit Pricing System Map


PART I: The Structural Shift

 Chapter 1: Your Pricing Model Was Built for Humans
Chapter 2: The Agent Economy: A Field Guide
Chapter 3: The Long Road to Credit-Based Pricing
Interlude: The Arguments Against Credits
Spotlight: The COMPASS Framework

Practitioner Interview: Fabien Cros on Pricing the Agent Economy


PART II: Strategic Choices

 Chapter 4: Where to Play: Layer Address and Competitive Architecture
Chapter 5: How to Define Value in an Agentic World
Chapter 6: Choosing Your Pricing Metric

Practitioner Interview: Katrina Laszlo at Tanso — Pricing Intelligence for AI Products


PART III: Design

 Chapter 7: The Credit Unit: What One Credit Represents
Chapter 8: Connecting Value and Credits
Chapter 9: Lifecycle Design: How Credits Behave in Period

Practitioner Interview: Riley Brown — The Zendesk Story


PART IV: Operations and Governance

 Chapter 11: Operationalizing Credit Pricing: From Design to the Revenue Engine
Chapter 12: Protocols, Skills, and APIs: The Integration Layer of the Agent Economy
Chapter 13: Credit Pricing Governance: Trust as a Pricing Lever

Practitioner Interview: Brandon Hickie at LinkedIn — Pricing Transformation in a Platform Business

PART IV: Operations and Governance

 Chapter 11: Operationalizing Credit Pricing: From Design to the Revenue Engine
Chapter 12: Protocols, Skills, and APIs: The Integration Layer of the Agent Economy
Chapter 13: Credit Pricing Governance: Trust as a Pricing Lever

Practitioner Interview: Brandon Hickie at LinkedIn — Pricing Transformation in a Platform Business


PART V: Credit-Based Pricing Today

 Chapter 14: Real World Examples

Practitioner Interview: Nicholas Gallot on What It Really Takes to Do Outcome-Based Pricing


PART VI: Looking Forward

 Chapter 15: The Future of Credit-Based Pricing     Scenario Set 1: How Agents Coordinate
Chapter 16: Credits Beyond Agents (by Wolfgang Ulaga)

Practitioner Interview: Haris Rahi — The Buyer’s Perspective

Appendix A: How to Design a Credit Pricing Model

A Step-by-Step Process for Practitioners
Why a Process, Not Just a Formula
The Seven Phases
The Rule That Governs Every Phase
Why This Process Works
Further Reading

Appendix C: Credit-Based Pricing Glossary

 Reference Tables

References     

Articles and Books     
Online Resources     
Useful Tools

Index

About the Authors     

Steven Forth
Michael Mansard
Tom Nagle
Tien Tzuo
Wolfgang Ulaga

Reviewers and Commenters

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Table of Contents

Sample Chapter

Working Draft: Subject to change

The Three Key Ideas

Foreword by Tom Nagle — The Origin and Evolution of Value-Based Pricing

Preface by Tien Tzuo — From the Subscription Economy to the Agent Economy

Introduction — Why We Wrote This Book

The Plan for This Book

How to Use This Book    
 
Practitioner Path
Executive Path
Student of Pricing Path

The Agent Economy Transition Map

The Credit Pricing System Map


PART I: The Structural Shift

 Chapter 1: Your Pricing Model Was Built for Humans
Chapter 2: The Agent Economy: A Field Guide
Chapter 3: The Long Road to Credit-Based Pricing
Interlude: The Arguments Against Credits
Spotlight: The COMPASS Framework

Practitioner Interview: Fabien Cros on Pricing the Agent Economy


PART II: Strategic Choices

 Chapter 4: Where to Play: Layer Address and Competitive Architecture
Chapter 5: How to Define Value in an Agentic World
Chapter 6: Choosing Your Pricing Metric

Practitioner Interview: Katrina Laszlo at Tanso — Pricing Intelligence for AI Products


PART III: Design

 Chapter 7: The Credit Unit: What One Credit Represents
Chapter 8: Connecting Value and Credits
Chapter 9: Lifecycle Design: How Credits Behave in Period

Practitioner Interview: Riley Brown — The Zendesk Story


PART IV: Operations and Governance

 Chapter 11: Operationalizing Credit Pricing: From Design to the Revenue Engine
Chapter 12: Protocols, Skills, and APIs: The Integration Layer of the Agent Economy
Chapter 13: Credit Pricing Governance: Trust as a Pricing Lever

Practitioner Interview: Brandon Hickie at LinkedIn — Pricing Transformation in a Platform Business

PART IV: Operations and Governance

 Chapter 11: Operationalizing Credit Pricing: From Design to the Revenue Engine
Chapter 12: Protocols, Skills, and APIs: The Integration Layer of the Agent Economy
Chapter 13: Credit Pricing Governance: Trust as a Pricing Lever

Practitioner Interview: Brandon Hickie at LinkedIn — Pricing Transformation in a Platform Business


PART V: Credit-Based Pricing Today

 Chapter 14: Real World Examples

Practitioner Interview: Nicholas Gallot on What It Really Takes to Do Outcome-Based Pricing


PART VI: Looking Forward

 Chapter 15: The Future of Credit-Based Pricing     Scenario Set 1: How Agents Coordinate
Chapter 16: Credits Beyond Agents (by Wolfgang Ulaga)

Practitioner Interview: Haris Rahi — The Buyer’s Perspective

Appendix A: How to Design a Credit Pricing Model

A Step-by-Step Process for Practitioners
Why a Process, Not Just a Formula
The Seven Phases
The Rule That Governs Every Phase
Why This Process Works
Further Reading

Appendix C: Credit-Based Pricing Glossary

 Reference Tables

References     

Articles and Books     
Online Resources     
Useful Tools

Index

About the Authors     

Steven Forth
Michael Mansard
Tom Nagle
Tien Tzuo
Wolfgang Ulaga

Reviewers and Commenters