Your pricing model was built for humans.


Agents have arrived.

Launching Fall 2026

Pre-order the eBook now or join the waitlist for the print copy

Defining the agent economy and credit-based pricing.

This book provides a history of credit-based pricing and detailed guidance on designing and implementing a credit-based pricing system.

The three authors bring a unique combination of operating, investment, design and academic experience giving the work theoretical grounding and real world impact.

Defining the agent economy and credit-based pricing.

This book provides a history of credit-based pricing and detailed guidance on designing and implementing a credit-based pricing system.

The three authors bring a unique combination of operating, investment, design and academic experience giving the work theoretical grounding and real world impact.

"The promise of AI is the ability to segment markets much more granularly... Sales reps can be empowered to create new offers, at new price points, while constraining them to adhere to value-based principles and models of value. The credit-based metrics for which this book advocates potentially enable a company to scale the process of value-based pricing while remaining nimble."

— Tom Nagle, Author of The Strategy and Tactics of Pricing

"The promise of AI is the ability to segment markets much more granularly... Sales reps can be empowered to create new offers, at new price points, while constraining them to adhere to value-based principles and models of value. The credit-based metrics for which this book advocates potentially enable a company to scale the process of value-based pricing while remaining nimble."

— Tom Nagle, Author of The Strategy and Tactics of Pricing

Meet the Authors

Co-Founder at valueIQ and Partner at Patternmind
Co-Founder at valueIQ and Partner at Patternmind
Principal Director of the Subscribed Insittute (EMEA) - Zuora
Principal Director of the Subscribed Insittute (EMEA) - Zuora
Professor of Management Practice INSEAD
Professor of Management Practice INSEAD

With Support from INSEAD Marketing & Sales Excellence Initiative