Consulting & Coaching with Steven Forth
Pricing is becoming a product-design, value-modeling, and operating-model problem—not simply a matter of setting a price.
Steven Forth works directly with a small number of leaders each year to design pricing that fits new technologies, changing buyer behavior, and scalable delivery.
His work sits at the intersection of B2B software, AI agents, value modeling, packaging, and pricing innovation. His approach connects an offer’s underlying technology, market opportunity, revenue model, and ability to scale.
Email Steven at steven@patternmind.studio
Where Steven helps
Design and price new solutions
Design a pricing and packaging model for a new product, service, AI capability, or market category.
Build an adaptive pricing process
Create a practical, repeatable decision process that helps teams adapt pricing as the product, market, and evidence evolve.
Use AI to improve pricing work
Apply AI thoughtfully to research, value modeling, segmentation, offer design, and pricing operations—without automating judgment away.
Adopt credit-based pricing
Develop credit models that turn access, capacity, actions, usage and outcomes into a commercial system customers can understand and your business can scale.
Why work directly with Steven?
Large firms bring teams, templates, and overhead. Steven brings senior attention to the decisions that matter most.
Direct access: Steven leads the work himself; there is no handoff from a senior salesperson to a junior delivery team.
Front-edge practice: Engagements draw on active work in generative AI, agentic systems, value modeling, and evolving monetization models.
Designed for action: The output is not just analysis. It is a usable set of choices, models, language, tools, and next decisions.
Selective by design: Steven only accepts work where he believes he can create exceptional value and materially change the outcome.
“When I need to understand the emergent trends in pricing practice, I turn to Steven.”
— Mark Stiving, Impact Pricing
“Steven has taken value-based pricing to the next level. He is leading its adoption for the AI and agent economy.”
— Tom Nagle, author of
The Strategy and Tactics of Pricing
"Steven Forth is at the forefront of AI pricing strategy. That combined with his extensive entrepreneurial background makes him an ideal advisor for C-level leadership."
— Ed Arnold, The Valorizer
Start a conversation
Steven takes on a limited number of consulting and coaching engagements each year. If you are facing a consequential pricing, packaging, value-modeling, or AI-commercialization decision, email steven@patternmind.studio with a short description of the challenge, decision, and timing.