Consider
For: Consultants, MBA students, researchers — readers who want the theory, its lineage, and the evidence base.
Outcome: You will command the book's three theoretical structures — the extended EVE value model, the COMPASS metric-selection framework, and the credit design DSM — well enough to audit any credit pricing model you encounter and to critique the book's own claims.
Cadence: Eight weeks, seminar style. Read sequentially; the chapters cite one another forward and backward. Read the footnotes throughout — the academic apparatus lives there (Nagle & Müller, Skok, Roger Martin, and the research behind the Tanso dataset of 73 companies).
